Study to understand role of individual assets in overall business success.

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Dr. Dianne Welsh, an active member of the International Society of Franchising, who specializes in franchising research, and Dr. Esra Memili from the University of North Carolina at Greensboro, are conducting a study on franchisors, franchisees and family business The purpose of this study is to better understand the role that each person's individual assets lay in contributing to the overall business success. Psychological individual assets are one...

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