Umbrellas built for a lifetime of rainy days.

• Position: WHAT'S NEW? - Davek umbrella - Brief article

In this throwaway society of ours--where so many goods are designed cheaply and meant to be discarded after minimal use--is spending $99.00 for an umbrella expensive or smart? It depends on the umbrella. If you've chosen a Davek, then you've made a wise investment. As soon as you pick one up, you sense its durability. The Carbon WindFibre Frame is reinforced with flexible carbon polymer ligaments to prevent breakage in strong winds. The 190 thread-count microweave fabric is the most tightly woven available--extremely thin and exceptionally strong. Triple-sewn rib tips prevent fabric detachment. As for the three-action button system, push to open automatically; the same for closing. If the umbrella ever inverts, just press again and the ribs will correct themselves to the closed position. Each umbrella comes with an unconditional lifetime guarantee--no questions asked. Moreover, a loss-protection card is included with every original purchase, providing 50% off a replacement unit.

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There are four styles: Solo, Duet, Traveler...