UGANDA'S YOUTHFUL CONSUMER BASE.

PositionMore than 50% of population is younger than age 15 - Brief Article

Uganda is one of the few nations in the world in which over 50 percent of the populace is below the age of 15. Not surprisingly, the rate of population increase (almost 3 percent) is also near the top of the list. Modest growth in purchasing power coupled with rapid demographic expansion will lead to overall gains in urban household expenditure ranging from 5 to 10 percent through 2003.

Uganda has a two-tier consumer base, with the top tier mainly made up of urban dwellers. Upper middle- to upper-income households are heavily concentrated in urban areas and the capital of Kampala in particular. Those top tiers account for less than 20 percent of the nation's population but over 50 percent of purchasing power.

The more than 80 percent of Ugandans who occupy rural areas correspond to the bottom tiers of the consumer base. The great majority of them live at or near the...

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