For U.S. subsidiaries, Royal Bank of Canada is now RBC.
| Position | Marketing News - Marketing strategy - Brief Article |
For its U.S. operations, Royal Bank of Canada has decided to simplify its brand identity. With the aim of introducing a consistent, integrated brand identification, the bank has decided to use the letters "RBC." Under that umbrella will be various subsidiaries: RBC Capital Markets (fonts investment banking operations), RBC Dain Rauscher (for its brokerage and fixed-income capital markets), RBC Centura (for its...
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