U.S. Bank obtains exclusive naming rights for new Minnesota Vikings' stadium.

• Position: MARKETING NEWS - Brief article

DUE TO OPEN IN 2016, the new home of the Minnesota Vikings football team in Minneapolis will be named U.S. Bank Stadium.

The Minneapolis-based bank (assets: $410 billion) recently announced the 20-year partnership with the Minnesota Vikings for exclusive naming rights of the new multi-use stadium.

The stadium's transparent glass roof, combined with the world's largest pivoting glass doors and an entire glass wall that overlooks the downtown Minneapolis skyline, will give users an outdoor feel in a climate-controlled environment. As one of the most technologically-advanced stadiums in the country and boasting some of the NFL's closest seats to the field, the stadium will also provide an

unprecedented game-day...