Tweeting with the TEI San Diego chapter.

• Position: THE BACK PAGE

In 2016, Tax Executives Institute anticipates increased engagement online with established and new members alike. The first step is the new TEI website, which is currently in development. But there are also opportunities for TEI chapters to use their voices in the Twitter-sphere and other social media domains outside of professional circles like LinkedIn. Tax Executive spoke to Rachel Boyd--corporate tax manager at Bridgepoint Education, TEI San Diego Chapter secretary, and the person who sends out 140 characters of tax and chapter news--to find out the best way to tweet about tax on Twitter.

Tax Executive: Why did you create a TEI chapter Twitter account?

TEI_SD: The next generation of future tax executives already uses social media to communicate and deliver news Twitter is more effective than email for chapter communication and for industry updates. News

about tax legislation will often hit Twitter even before the firm email comes out. I personally learned of the signing of tax extenders from a tweet. We are optimistic this will continue to evolve and become a primary method of communication and news for future boards.

TE: What are the primary ways TEI San Diego uses Twitter?

TEI_SD: We tweet meeting reminders and share pictures and comments from our meetings and events We also share new legislation, court cases, or new tax technology coming from a variety of sources. Twitter is also a great place to share job...