TV ratings go to college.

• Position: Brief article

Nielsen Media Research, which monitors and measures TV viewership, has begun tracking the viewing habits of college students. As a result, many shows are likely to see a surge in their ratings. The chart [left] shows some programs that are expected to gain a lot of viewers with the inclusion of the college audience. The percentages indicate how much college women and men might boost each show's ratings. These gains would be good news for TV producers, who can charge advertisers more for commercials shown during a high-rated show. Nielsen places "people meters"--small devices connected to TV...