TV Critics Get TV Execs To Tell TV Viewers TV Trends.

Author:Hornik, Susan
 
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At the Television Critics Association's (TCA) winter press tour, reps from numerous U.S. TV broadcast networks were present to discuss their midseason strategies. VideoAge was at the Pasadena, California confab to report on the two weeks-plus of broadcast and cable panels.

At the TCA's summer press tour, set to take place in July, the U.S. broadcast sector will get a clear picture of the industry's new assets and the programming strategies the major TV networks are using to battle digital and streaming competitors.

Meanwhile, here's the report on the recent event:

CBS

Marc DeBevoise, president and COO of CBS Interactive, talked to journalists about expanding.

"Domestically, throughout the year, we've continued to make sure we're distributed across all forms of devices and major device platforms, now including Vizio-connected TVs [the app that CBS has on Vizio Smart TVs to watch CBS All Access]... We're seeing tremendous growth across these types of platforms."

CBS Interactive has more than 10,000 TV episodes, which includes the CBS network's current and classic primetime series, as well as daytime and late-night shows. "This is meaningfully more overall content than the leading premium TV networks have on their subscription services," noted DeBevoise.

Overseas, CBS Interactive launched 10 All Access, a localized version of the service in Australia, with Network Ten, the CBS-owned network there. "We're very happy with our growth internationally and continue to add new content and expand to additional platforms in both Australia and Canada," he said.

The division is also working on its first 24/7 hyper-local news channel, CBSN New York, which will be followed up by the launch of CBSN Los Angeles, with plans to add more markets in the future.

ABC

Karey Burke, the new president of ABC Entertainment, acknowledged that the network has lost female viewers.

"ABC has a long history of being number one with women. We lost that mantle this season, and I am determined to get it back. Luckily, programming for women has long been a passion of mine. It's always been my personal goal to create the best opportunities for women in front of and behind the camera, and I know what's possible when women come together and share their vision. That's a big part of what's going to lead us back to the top."

Burke met with the scheduling and research departments when she was hired to find out the network's strengths and weaknesses. "NBC just came on really strong and...

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