Marketing network offers 30-day trial of the online exchange: keeping our members on the competitive edge.

• Author: Vaglio, Nick
• Position: Marketing edge - ABA Marketing Network

The ABA Marketing Network has extended a free 30-day trial membership to the online ABAMNExchange for bank marketers who are currently not members.

The offer was announced in a recent membership promotion letter sent by Nick Vaglio, CFMP, chair of the ABA Marketing Network.

The ABAMNExchange allows participants to exchange bank marketing information online. Marketers discuss such things as campaign success stories, marketing regulatory issues, and marketing tactics and strategies. The Exchange is organized as an online e-mail exchange. Participants ask questions and other participants respond and provide information.

To participate in the trial offer, marketers do not need to install any software, and there is absolutely no risk, Vaglio said. The offer is being made to encourage marketers to try this important membership benefit prior to joining.

Vaglio noted that the ABA Marketing Network is the only national organization exclusively for bank marketers. He observed that the Exchange is valuable because it enables marketers to have instant communications with their peers across the nation.

In addition to access to the Exchange, Marketing Network members also receive a subscription to ABA Bank Marketing magazine and access to many other exclusive resources, including return-on-investment (ROI)...