Trends and perspectives.

Author:Nunez, Marco Antonio
Position:CFO SERIES: MEXICO CITY
 
FREE EXCERPT

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

Financial volatility, trade integration in Latin America and the development of infrastructure to confront Asian competition were some of the themes that sparked the most interest among participants at the CFO Forum organized by Latin Trade Group in Mexico City on June 11, which was held at JW Marriott Mexico City hotel.

Two of the presentations were made by Moira Paz Estenssoro, director of CAF in Mexico, and Carlos Capistran, chief Mexico economist at Bank of America Merrill Lynch.

In addition to macroeconomic themes and the analysis of the current situation in the region, the forum also dealt with specific issues that financial directors face every day in the course of their work.

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

Ernesto Ortiz, financial director of General Motors Mexico, highlighted the usefulness of these meetings and said they provide a great opportunity for interaction between economists and CFOs, as well as identifying opportunities and sharing experiences.

Enrique Leon, director of finance at Ameco, a company that services construction equipment, was attending his third Latin Trade CFO Forum and had a similar view. Leon said that these workshops are of great use because they serve to help one understand, from another perspective, the trends in finance and services that exist in the market, to obtain performance and profitability metrics, and do networking.

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

Ortiz, who was leading a workshop on improvements that can be made in a company's productivity and finances, said finance executives "are starting to add (value) when we constantly deliver results."

In another workshop, on shared services and excellence, Juan Novoa, CFO of the insurance company Zurich, said that companies understand clearly that without efficiency and value they cannot achieve their goals, and so commitment in all areas has to be the key. "If we don't feel committed with that vision of services, there will be no success," he said.

Marco Antonio Nunez reported from Mexico City.

To continue reading

FREE SIGN UP