Transformacion digital con proposito.
Author | Becerra, Jorge |
El desafio de las multilatinas para 2019 se va a concentrar en dos grandes temas: una nueva fase de digitalizacion y la articulacion de un renovado proposito para sus organizaciones. El imperativo sera comprometer a los equipos de trabajo y sus lideres para adaptarse con flexibilidad a los nuevos tiempos, cada vez mas vertiginosos.
Gran parte de las multilatinas estan llevando a cabo procesos de transformacion digital. Cuando iniciaron este camino el foco fue tecnologico. Posteriormente, fueron descubriendo A que "!no se trata de la tecnologia, se trata de las personas!" Hoy estamos entrando en una tercera fase, en la que ni la tecnologia, ni las personas y el nuevo talento por si solas van a ser el centro, sino que se requerira de nuevos modelos de liderazgo. Un estudio de BCG ha mostrado la necesidad de crear una cultura digital que permee toda la empresa y que se manifieste en comportamientos observables y medibles, donde la alta direccion realmente muestre que "hace lo que dice". Las empresas que lo han entendido asi estan obteniendo rendimientos mayores.
Este nuevo liderazgo sera uno de los retos mas importantes que deberan enfrentar las multilatinas en una era en que cada vez mas la necesidad de colaboracion horizontaliza los procesos, favorece un ambiente mas diverso e inclusivo, y donde los "jefes" empiezan a "hacer" mas y decir "menos", con el fin de empoderar a sus equipos, aceptando los errores que surgen de procesos agiles con mayor experimentacion.
La cooperacion es clave para aprovechar las ventajas que ofrecen los nuevos ecosistemas colaborativos con el fin de entregar un mejor servicio a sus clientes. Por ejemplo, los bancos se estan convenciendo de que no pueden seguir vendiendo productos, sino ofrecer soluciones completas a las necesidades de sus clientes y, para lograrlo, deben aliarse y formar ecosistemas multidimensionales.
En esta tercera etapa de...
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