ABA Trains Banks About How to Prevent 'Identity Theft' of their Customers.

• Position: Brief Article

Marketers who are concerned about the issues of customer privacy and prevention of illegal access to customer information should take note of a new ABA training program.

The ABA Identity Theft Prevention Training Program, which can be customized for the needs of individual banks, includes a range of training and education materials and presentations for bank employees. Some of the materials can be used to develop a training program to help bank customers protect themselves against identity theft.

One element of the program is "Privacy and Customer Information Security--An Employee Awareness Guide." The guide includes...