TRAINING INTERACTIVE LEARNERS: Dr. Jennifer Lukow Challenges Students to Stay Competitive in Sport Management.

Careers in sport management are changing every day thanks to the influence of technology and globalization--and Dr. Jennifer Lukow takes that challenge as motivation to arm students with the tools necessary to load their bases, so to speak--allowing them to hit a home run when they enter the real world.

It's easy for Lukow, associate professor of sport management at High Point University, because she's passionate about her job and her students. She teaches courses in sport management, such as gender issues in sports, sport law and a senior seminar in sport management.

"I place a strong emphasis on interactive learning in the classroom. I feel that students learn so much more when they're given the opportunity to discuss the concepts and issues in class," Lukow says. "We dive deep into why an issue is occurring and how to fix or address it from the business perspective instead of just looking at it on the surface. I see my job as training students to move from being a 'fan' or 'participant'of sports into a'sport manager'--and one that will be making decisions about the business side of the industry."

Not only does Lukow make a tremendous effort on teaching and ensuring she covers as much current content as possible while digging deep into subject matter--she spends many hours outside the classroom, serving as a mentor.

"I want to get to know the students and help them learn, grow and enter the sports industry with a solid education, experiential learning on their resumes and confidence," Lukow explains. "I genuinely care about the students in our program, and I feel so fortunate to have the opportunity to help them in any way I can."

In addition to learning in the classroom and mentoring, Lukow encourages students to obtain real-world experience through internships.

"The sports industry is unique in that employers are expecting students to have four or five internships or volunteer experiences on their resumes when they graduate," she says. "I tell students that the moment they realize they want to pursue sport management as a career, they need to start getting experience in the field--this gives them a better chance at securing a job in the sports industry."

Kirstie Pratt, one of Lukow's former students, is grateful for her guidance during her years at HPU. Pratt, who graduated in 2017 with a degree in strategic communication and a minor in sport management, credits Lukow as one of the most instrumental professors in her HPU career.

"All of...

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