Trademarks in China: Keeping Up with Fast-

• Date: 01 September 2023
• Author: Hatty Cui and Flora Fang

Published in Landslide, Volume 16, Number 1, 2023. © 2023 by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion

thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the

American Bar Association.

31

Trademarks in China

Keeping Up with Fast-Changing Local

Practice

Hatty Cui and Flora Fang

S

eeing intellectual property (IP) as a core factor

of international competitiveness and a focus of

dispute, China is ramping up efforts to ensure that

IP protection is a central part of its new development

strategy. Following the 14th Five-Year Plan, in Septem-

ber 2021, China released a 15-year plan to develop IP

rights (IPR): The Outline to Build an IPR Powerhouse

(2021–2035).1 The outline together with the 14th Five-

Year Plan claried the government’s strategic intentions

and priorities for IP.

Published in Landslide, Volume 16, Number 1, 2023. © 2023 by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion

thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the

American Bar Association.

31