Tracking the bank's best customers.

• Author: MacIntyre, John
• Position: Figuratively Speaking

(Figuratively Speaking) John MacIntyre Percentage of community banks that 41 currently use some sort of tracking system to identify their most valuable customers: Percentage who expect to track 79 their most valuable customers within the next three years: Percentage who track individual 19 customer's use of specific products and services: Percentage who plan to do so in the 56 next three years: Percentage of small-business owners 72 who use the same banking institution for their business and personal banking needs: Percentage who use nonbank 18 institutions for financial needs, including thrifts, credit unions and brokerage firms: Percentage of American workers who 27 strongly recommend their companies products and services, according to a 2002 Maritz research poll: Percentage who felt their 35 companies' products to be inferior to others': Percentage of Americans who say 62 they worry their financial institution might release...