New tracking program monitors direct mail status.

• Position: New Products - Vertis Communications - Brief article

A mail track and reporting system called Vertis MailTrail is being offered by Vertis Communications, Baltimore. The product uses GrayHair Software and is driven by the U.S. Postal Service's next-generation Intelligent Mail Barcode technology. The product gives marketers the ability to trace a direct mail campaign's journey through the mail stream, from a package's initial entry to its projected in-home delivery date.

T "Over the past few years, we've seen a strong need for offering our clients a powerful and intelligent mail tracking solution to provide a more complete picture of campaign and customer data," says Dave Colatriano, senior vice president and general manager of direct...