Toy Fair New York Show--With a Twist.

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"Tech is not trendy anymore," commented a spokesperson from The Toy Association (TTA) when VideoAge asked how traditional children's TV producers could take advantage of new technology platforms to license their properties.

TTA is the New York City-based association of the U.S. toy industry that organizes the annual Toy Fair New York (now in its 116th year--it started in 1903, while the Association was founded in 1916). The association's 950 members now account for 90 percent of the annual $26.5 billion U.S. toy market.

The four-day fair, which began on February 16 at the Jacob K. Javits Convention Center, housed 1,038 exhibiting toy makers from 30 countries, utilizing 41,342 square meters on two floors of the Center, and catered to 7,440 global...

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