Town-wide training aims to increase promotion power.

• Position: STATE of the STATE - Brief article

Always attentive to their friendly Western hospitality reputation and tuned into consumer loyalty via surveys, social media and review sites, the Steamboat Springs Chamber of Commerce launched an effort to raise the town's summer Net Promoter Score. From the current 67 NPS, leaders are aiming for a solid 75.

The chamber started Service Excellence training in February 2014 with a half-day session for 30 service advisors from across town, and by early December, 50 businesses had participated.

The aim of the ongoing instruction is to teach...