Tourism as a tool for progress and building citizenship.

Position:SPECIAL SUPPLEMENT PERU - Interview
 
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"The objectives of this government are to increase the stay times, provide better quality service, increase the number of travelers and make tourism a lever for building citizenship."

What are the objectives for the tourism sector with the government of Pedro Pablo Kuczynski?

Tourism is part of a State policy and will be a priority. It must stop being a promise and become a tool for progress and building citizenship. Peru is extremely interesting, not only for its geography and because it is home to 82 of the world's 112 ecosystems, but also because it has 5,000 years of culture.

We are going to double the number of tourists arriving in Peru (today 3.5 million tourists arrive every year). We want more alternatives for the traveler. If we give them a reason for staying more days, it will expand the time of their stays. If I give more, I can charge more, and this influences the amount spent in the country.

The objectives of this government are to increase the stay times, provide better quality service, increase the number of travelers and, fundamentally, turn tourism into a lever for building citizenship in the country.

How are you going to do this?

Eighty-five % of the vacation travelers who come to Peru are on the south circuit. They are coming to or going from Machu Picchu. But the north circuit, which has very high potential, is isolated; only 10 percent of international travelers go through the north. The idea is to connect them. Today, vacations are one-dimensional, we offer only culture and something of live culture, but just five percent of the travelers go to Iquitos. So, we have to connect. We are going to propose flights that connect the north with the south.

Trans-border tourism is extremely important too, as well as developing the potential of Lima as the hub. Nine million travelers pass through Lima each year, of whom just 2.3 million disembark in the city. We propose that the city become not only a gastronomical hub, but also a hub of cultural services.

Lima should be a constellation of...

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