Top Reasons People Watch Local TV News.

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Based on a survey of 613 people across six television markets * Ranked as either one of the most important or single most important factor Cover news stories that matter 73% Up-to-the-minute news coverage 72% Thorough and comprehensive news coverage 72% Recognizes and reports on the issues that are important to your community 67% Local news coverage from your neighborhood or community 67% Investigate reports that dig deeper and confront wrongdoing 64% A news team you know and trust 64% News reports that help...

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