As Latino Leaders does annually, we have compiled the list of the top health insurance companies for Latinos. These companies have concentrated on the community, rney have implemented outreach plans for low resourced neighborhoods, they have established employee resource groups for minorities to network and grow as a whole, and they are considered to be some of the top performing health insurance providers. Within the past few years, Latinos are the market that have become a force. Healthcare insurance providers are aware or the vast benefits that can bring when catering to Latinos.
COMPANY / HQ / EST. / LEADERSHIP
MARK T. BERTOLINI
Performance: Aetna, a Fortune 500 company, is a health care benefits company. They offer medical, pharmaceutical, dental, behavioral health, long-term care and disability plans. In 2017, CVS announced they would purchase Aetna, in a deal that would "reshape the American healthcare industry", like New York Times reported.
Outreach to Latino market: Aetna Is committed to its diverse community. They have been part of the Telemundo Health Fair in Phoenix during Hispanic Heritage Month. Aetna has also been involved in the community of Charlotte, NC in rhw Latin American Festival.
Diversity: Aetna covers all grounds when it comes to workplace diversity. At least 10 employee resource groups have been created at Aetna, inlcuding a group for Hispanics.
GAIL K. BOUDREAUX
Performance: Anthem, considered the largest for-profit managed health care company in the Blue Cross and Blue Shield Association, acquired WellPoint Health Networks, Inc. In 2004.
Outreach to Latino market: In 2003, Anthem and AltaMed Health Services collaborated together to target the Latino community In southern California. They hosted sessions to help raise awareness and promote health and wellness. They also developed an HMO Plan that would provide Its members with access to the AltaMed network In LA and in Orange County.
Diversity: Anthem also prioritizes their team. Associate Resource Groups represent all the different cultural backgrounds that Anthem employees bring. Latinos have SOMOS, the ARG for Hispanic Anthem employees. They have also partnered with the National Society for Hispanic MBAs In order to recruit and retain top talent.
SCOTT P. SEROTA
Performance: BCBS Is a large federation of 36 health insurance organizations and companies that provide...