TOP 50 MOST VALUABLE BRANDS IN LATIN AMERICA.

Position:BRANDING
 
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BrandFinance developed for Latin Trade this ranking of the region's most valuable brands. Considered as an intangible but valuable asset at the time of a sale or corporate merger, the accurate financial assessment of a brand allows a company to adopt measures to strengthen it.

2017 Brand Company Country US Ranking Millions 1 PEMEX PETR6LEOS MEXICANOS Mexico 8,477 2 Itau ITAU UNIBANCO HOLDING Brazil 6,862 3 Bradesco BANCO BRADESCO SA Brazil 5,579 4 Claro AMERICA M6VIL SAB DE CV Brazil 5,430 5 Banco do Brasil BANCO DO BRASIL S.A. Brazil 5,217 6 Petrobras PETROBRAS--PETROLEO BRAS Brazil 5,186 7 Ecopetrol ECOPETROL SA Colombia 3,765 8 Falabella S.A.C.I. FALABELLA Chile 3,738 9 Telcel AMERICA M6VIL SAB DE CV Mexico 3,552 10 Brahma ANHEUSER-BUSCH INBEV Brazil 3,148 SA/NV 11 Skol ANHEUSER-BUSCH INBEV Brazil 3,071 SA/NV 12 Caixa CAIXA ECONOMICA FEDERAL Brazil 3,016 13 Cemex CEMEX SAB-CPO Mexico 2,938 14 Corona ANHEUSER-BUSCH INBEV Mexico 2,394 SA/NV 15 Vale VALE SA Brazil 2,344 16 Bimbo GRUPO BIMBO SAB Mexico 2,199 17 OXXO FOMENTO ECONOMICO Mexico 2,101 MEXICANO 18 Vivo TELEFONICA BRASIL S.A. Brazil 2,066 19 Banamex CITIGROUP INC Mexico 1,915 20 Empresas Copec EMPRESAS COPEC SA Chile 1,866 21 Bodega Aurrera Walmex Mexico 1,829 22 Telmex AMERICA MOVIL SAB DE CV Mexico 1,690 23 Coca-Cola FEMSA FOMENTO ECONOMICO Mexico 1,635 MEXICANO...

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