As economic optimism continues to rise, and the franchise industry outpaces non-franchise businesses, franchisors and prospective business owners from the U.S. and around the globe are gearing up for the 27th Annual International Franchise Expo.
Set for May 31 to June 2 at the Javits Center in New York City, the expo gives franchisors an opportunity to meet face-to-face with prospective franchise owners from more than 120 countries. This year's event will tap into the hottest domestic and international trends in the industry as highly qualified attendees seek out new business ventures, whether they're first-time franchisees eager to start an entrepreneurial journey, multi-unit franchisees looking to build their portfolio, or master-franchisees seeking international expansion opportunities.
With more than 400 exhibitors and thousands of attendees, the event drives franchise lead generation efforts and creates new businesses. Here are three reasons to be there:
Reason 1: GROWTH AND OPPORTUNITY
The International Franchise Expo becomes the epicenter of business opportunities and a platform for franchise development. For maximum return, successful franchisors find value in utilizing the expo as an opportunity to build personal relationships with already qualified prospects. Knowing these prospects will be attending IFE gives exhibitors reason to reach out to those who may be on the fence or still in the early stages of discovery. As face-time and personal relationships become an increasingly important aspect of the sales process, the expo serves as a place to help move prospects through the sales funnel.
Reason 2: VALUE OF EXPO LEADS
Nearly 60 percent of attendees to the 2017 expo planned on investing $50,000 to $100,000 or more in a franchise. There is a strong pool of candidates to interact with --strategically think about the ideal partner and seek out individuals who align with the brand's goals, ideals and lifestyle.
A qualified lead from a tradeshow often holds more value than others...