Toolkit helps banks understand the needs of small-business customers.

PositionNew Products - Brief article

Bancography has released its "The Small Business Toolkit," which it says contains all the research necessary for a bank to grow this line of business.

Among the things included in the toolkit are:

* Twenty-five detailed one-on-one interviews with small businesses in which the businesses reveal their needs and wants and banking behavior.

* Twenty-five case studies from leading business banking institutions about products and service offerings.

* Industry benchmarks on: (1) customer...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT