Tool for Comparing 401(k) Providers.

• Position: Brief Article

A new Web product promises to cut sharply the often time-consuming task of choosing 401(k) providers by offering advisors an easy way to compare different offerings. The site, www.Search4Olk.com, gives advisers to corporate plan sponsors a panoply of tools, data and resources to use in selecting from among the thousands of mutual fund, insurance and banking companies offering 401(k) plans.

Instead of asking for RFPs and dealing with mailed and faxed communications, a process that can take months, advisors can choose from among a select group of providers who meet the criteria they submit on the site. Search40lk.com, in turn, provides an independent rating of the providers' capabilities. The result, says company president...