New online tool facilitates speedier segmentation analysis.

• Position: New Products - Brief Article

Sometimes marketers have simple questions, such as: Which customers are most likely to churn? Or, Who responded to my last campaign? Unfortunately, the answers often require the involvement of many departments, meaning days or weeks before the information is received.

Now, Acxiom Corp., Little Rock, Ark., has released a new Web-based tool that enables users of the company's household-level consumer segmentation product, Personicx, immediate access to data for marketing planning and analysis. The new product is called Personicx ANSWERS.

The company says that with this product, marketers can access and act on meaningful, actionable marketing data in minutes, whether it is from customer databases, campaign responses, or market research surveys.

The product can generate reports such as lifetime value analysis, churn/risk analysis, channel preference analysis, etc. Because the...