Too sweet? Try sugar-free candy for your lobby bowl.
| Position | New Products - Brief article |
Maybe your bank has an image as being a friendly place--and you reinforce this image by offering bowls of candy for customers in the lobby.
[ILLUSTRATION OMITTED]
Your health-conscious customers might not be too happy about this behavior. You might attract more customers by switching to sugar-free candy.
Dr. John's Candies, Grand Rapids, Mich., has a special "Dollars and Cents Program" for financial institutions interested in giving sugar-free candy to their customers. The candy is imprinted with...
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