Together We Rebuild campaign.
Position | ABAMN 2006 Financial Marketing Awards: First Place: Inspirational and Customer Acquisition; Assets of over $1 Billion - Brief article |
[ILLUSTRATIONS OMITTED]
Institution: Hancock Bank, Gulfport, Miss.
Assets: $3.57 billion
Agency: Godwin Group, Jackson, Miss.
Having helped Mississippi's Gulf Coast rebound from Hurricane Camille in 1969, Hancock Bank knew the challenges its markets faced following Hurricane Katrina, the nation's worst natural disaster.
The bank rallied communities with its "Together We Rebuild" campaign. The bank reopened branches quickly to signal progress. To inspire hope, the bank placed a giant banner on its devastated headquarters and issued bulletins...
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