TOGETHER WE ARE FRANCHASING.

 
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IFA 2018 CONVENTION FEBRUARY 10-13, 2018 PHOENIX CONVENTION CENTER & SHERATON GRAND PHOENIX PHOENIX, AZ

Table of Contents Introduction 3 IFA 2018 Sponsors 4 Schedule-At-A-Glance 5 First-Time Attending IFA's Annual Convention? 6 201 8 General Session--Featured Presentations 7-8 Saturday Highlights & Sunday Highlights 9 Monday Highlights 16 Tuesday Highlights 18 General Information 19 2018 Exhibit Hall 20 Hotel Room Reservations & About Phoenix 21 Who Will You Meet? Franchisor Attendee Job Type (*) C-Suite Executives 25% Franchise Development and Sales Executives 25% Marketing and Technology Executives 12% Operations Executives 7% Franchisor Attendance by System Size (*) 500+ Units 14% 0-100 Units 57% 101-250 Units 19% 251-250 10% Note: Table made from pie chart. Franchisor Attendance by Industry Service (includes Lodging) 51% Retail 20% Food 29% (*) Breakdown from 2017 Convention Note: Table made from pie chart. Dear Colleagues,

I am excited to invite you to sunny Phoenix, Arizona to join thousands of your fellow business leaders in franchising at IFA's 58th Annual Convention-IFA201 8! Mark your calendars now for February 10-1 3, 201 8, you don't want to miss the premier franchising event of the year.

The world of franchising is changing rapidly. Now more than ever, the franchising community needs to band together and fortify the franchise business model. It's time for us to challenge the status quo and foster an industry-wide culture of true innovation. If we don't protect, enhance and promote the business model, someone else will.

The IFA 201 8 Annual Convention is your opportunity to be a part of the franchising family, share your story, connect with peers and learn from leading subject-matter experts in various formats that can help increase profitability and transform your business. Endless solutions and services to improve the bottom line, unique experiences that you'll remember, educational tracks tailored to your line of work--all of this and much more at IFA201 8.

You'll get a glimpse into the future of franchising as young entrepreneurs pitch business plans to Shark Tank star Daymond John, founder and CEO of FUBU, who is serving as a special guest judge for the Franchise Education and Research Foundation's NextGen in Franchising Global Competition. Disruptive presentations from keynote speakers and industry veterans focused on transformational trends will provide insights on how to develop your business and personal brand. Music Paradigm, a business development exercise involving a live professional orchestra, will lead an unforgettable session, unlike anything ever experienced at an IFA Convention.

IFA201 8 will also witness the return of the Emerging Franchisor Bootcamp, which offers up-and-coming brands with 100 units or less the chance to see how franchise companies grow through the emerging phase, and meet with executives who will share tips on how to avoid the typical mistakes in getting to critical mass. Space is limited to 500 franchisors and the inaugural event at IFA2017 was sold out months in advance, so register early to secure your spot at the 201 8 Emerging Franchisor Bootcamp.

IFA's Convention Committee is hard at work focusing on creating an experience for each and every attendee that is sure to offer a phenomenal return on investment. There are also some surprises that will be rolled out over the coming months, so stay tuned!

IFA2018 will focus on positive, inspirational and timely messages that will have a long-lasting impact on your business. Join us as we chart the future of franchising, together!

Together, We Are Proud Entrepreneurs and Job Creators.

Together, We Are Community and Family.

Together, We Are Driving Innovation and Creating Growth.

Together, We Are Franchising.

Shelly Sun, CFE

CEO & Founder, BrightStar Franchising, LLC

IFA Chairwoman of the Board

Convention Committee Chair

SCHEDULE-AT-A-GLANCE

Friday, February 9,2018 7:30 am-10:00 am ICFE Registration Desk 9:00 am-5:00 pm Concurrent ICFE Special Sessions (*) 1 1:00 am-4:00 pm Franchising Gives Back (*) Saturday, February 10,2018 7:00 am-7:30 pm Registration 7:30 am-9:00 am Finance Committee 8:00 am-5:00 pm International Lounge 8:00 am-5:00 pm Franchisee Hospitality Lounge 8:00 am-9:30 am Franchisor Forum 8:00 am-10:00 am Diversity Institute Advisory Board 8:00 am-10:00 am Marketing & Innovation Committee 8:00 am-10:00 am Membership Committee 8:00 am-10:00 am VetFran Committee 8:30 am-10:30 am Women's Franchise Committee 8:30 am-4:30 pm NextGen Orientation & Accelerator Session (for winners & advisors) 9:00 am-5:00 pm Concurrent ICFE Special Sessions (*) 9:30 am-11:30 am IFA Executive Committee Meeting 10:00 am-12:00 pm Franchise Relations Committee 10:00 am-12:00 pm Franchising in the Social Sector Task Force 10:00 am-4:30 pm NextGen Scholarship Winners Meeting 11:30 am-12:45 pm Past Chairmen's Council 11:30 am-5:45 pm Annual Leadership Conference (*) 1:00 pm-5:00 pm IFA Board of Directors' Meeting 3:00 pm-4:00 pm Supplier Forum Orientation 4:15 pm-5:15 pm New Member & First-Time Attendee Orientation 5:00 pm-6:00 pm NextGen Reception (by invitation only) 5:15 pm-6:15 pm New Member & First-Time Attendee Reception 6:30 pm-8:00 pm The Buzz Sunday, February 11, 2018 7:00 am-7:00 pm Registration 7:30 am-8:00 am SF Advisory Board & Membership Meeting 7:00 am-8:30 am Prayer Breakfast (*) 8:00 am-5:00 pm International Lounge 8:00 am-5:00 pm Franchisee Hospitality Lounge 8:30 am-10:00 am SPECIALTY SEMINARS * How Social Franchises are Addressing Complex Problems in the Developing World * Jump Start Your Franchise Development-Developing a Winning Strategy with Diversity & Inclusion * How to Recruit Veterans to Grow Your Brand with New Successful Leaders and Franchisees 8:30 am-11:30 am SUMMIT PROGRAMS * Digital Marketing & Innovation Summit * Elements of Successful Franchising * Financial Summit * Franchise Development/Sales Summit * Franchise Relations Summit * International Summit--Track One * International Summit--Track Two * Joint Employer Issues Summit * Operations Summit 8:30 am-1 1:30 am NextGen Competition-Round One 10:00 am-11:30 am MINI SUPER SESSIONS * Franchising at the Speed of Trust: Tools to Leverage and Operationalize the One Thing that Changes Everything * Procrastinate on Purpose: The 5 Permissions You Need to Say No * Franchise Success is Built on Knowing Who You Are 11:15 am-12:30 pm Lunch Buffet Available 12:00 pm-12:45 pm FranPAC VIP Event* 1:00 pm-2:45 pm OPENING GENERAL SESSION 3:00 pm-4:30 pm CONCURRENT SESSIONS * Best Practices for Effective Financial Performance Representation Under New Item 19 Standards * Best Practices of Franchise Business Consultants: Effectively Providing Constructive Feedback and Sharing Systemwide Successes to Encourage Change * Beyond Validation: Using Franchisee Satisfaction Data to Build a Stronger Brand (**) * Communicating Big Change in Your Franchise System (**) * Creating a Positive Culture: Vision Statements, Core Values--How Do You Establish and Maintain as Your System Grows, and New Staff and Franchisees are Added? (**) * C-Suite Think Tank/Forum Exchange * Driving Franchise Growth in this Age of Disruption--Understanding the Changing Landscape of Franchise Development and Today's Strategies of Success (**) * EOS and Traction FOR FRANCHISORS: Get a Grip on Your Business * How and When Should You Target Multi-Unit Franchisee Owners * Metric Matters: Identifying and Implementing the Key Drivers of Unit Profitability * Systematize Everything! What Got You Here, Won't Get You There. How Brand Consistency and a Culture of Continual Improvement Accelerated Franchise Network Growth (**) * The KPIs and Analytics that Matter--How to Measure Content Marketing Programs * The Power of the Franchisee Voice: Effective Advocacy in DC * Thriving in an Uncertain World * Unit Level Economics--The Cupid's Arrow of Franchising (**) 4:30 pm-8:00 pm Chairwoman's Reception with Exhibitors 4:45 pm-5:45 pm CFE Celebration with Graduates (by invitation only) 4:45 pm-6:00 pm Franchisee VIP Meet & Greet 4:45 pm-6:1 5 pm Legal Legislative Committee 6:00 pm-8:00 pm International Committee Meeting 8:00 pm-9:30 pm International Reception (*) Separate fee and/or separate registration required. (**) This session will be offered during both concurrent breakout session time slots. Monday, February 12,2018 7:00 am-6:00 pm Registration 7:30 am-9:00 am Power Breakfast with Exhibitors 8:00 am-5:00 pm International Lounge 8:00 am-5:00 pm Franchisee Hospitality Lounge 9:20 am-11:30 am SUPER SESSION WITH MUSIC PARADIGM 11:45 am-1:15 pm Networking Lunch with Exhibitors 11:45 am-1:15 pm Franchisee Forum 11:45 am-1:15 pm EF Board of Trustees & Strategic Planning 1:30 pm-3:00 pm CONCURRENT SESSIONS * Beyond Validation: Using Franchisee Satisfaction Data to Build a Stronger Brand (**) * Case Studies in International Growth * Communicating Big Change in Your Franchise System (**) * Creating a Positive Culture: Vision Statements, Core Values--How Do You Establish and Maintain as Your System Grows, and New Staff and Franchisees are Added? (**) * Driving Franchise Growth in this Age of Disruption--Understanding the Changing Landscape of Franchise Development and Today's Strategies of Success (**) * EOS and Traction FOR FRANCHISEES: Get a Grip on Your Business * Executing a Strategic Brand Refresh * How to Engage your Franchisee Convention Attendees and Non-Attendees * How to Use Census Data to Grow Your Business * Know Before You Go: Tailoring Your Visit to a Specific Franchisee's Needs * Systematize Everything! What Got You Here, Won't Get You There. How Brand Consistency and a Culture of Continual Improvement Accelerated Franchise Network Growth (**) * Tools, Tips and Techniques for Finding, Hiring and Retaining Top Talent (For Franchisees) * Unit Level Economics--The Cupid's Arrow of Franchising (**) * What Every Franchisor Must Know About the New Revenue Recognition Rules--Understanding and...

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