Tobacco smokescreen.

• Position: Univ. of Washington study monitors periodicals' refusals to accept anti-smoking advertising

To no one's surprise, a survey conducted recently at the University of Washington discovered that magazines which accept cigarette advertising aren't big on taking anti-smoking ads sponsored by health organizations. What researcher Steven Bishofsky also found, however, is that most magazines in his sample that don't take cigarette ads also say no to anti-smoking ads. The reason? The conglomerates that own tobacco companies also own other companies the magazines don't want to offend. "Obviously, a number of our advertisers are from companies like Kraft, General Foods, or Nabisco that are owned by cigarette companies:' said the ad manager at a health magazine. Same...