Tobacco company buys into stopping smoking.

PositionTriad

Reynolds American Inc.'s $44 million purchase of Niconovum AB raises the question: Why would America's second-largest cigarette manufacturer buy a Swedish business whose products help people quit smoking? Niconovum makes nasal sprays, chewing gum and pouches that deliver nicotine to users without tobacco. Reynolds CEO Susan Ivey says the move "extends the harm-reduction strategies [Reynolds] and its operating companies have been...

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