Otros titulos de interes.
Position | Loyalty Rules!, The Davis Dynasty, libros - Bibliografia |
Otros títulos de interés:
Debido a la inseguridad de los empleos, más de la mitad de los trabajadores de EU piensan que no tienen por qué ser leales a sus empresas. Frederick F. Reichheld explica en Loyalty rules! [La lealtad impera, Harvard Business School Publishing) que este fenómeno se agrava en muchos casos por la falta de visión de los líderes empresariales, que confunden la meta de la empresa con la generación de ganancias a corto plazo. Basándose en una extensa investigación de diversas compañías, Reichheld ofrece una guía para fomentar la lealtad de los empleados.
En The Davis Dynasty (La dinastía de los Davis, publicado por Wiley, John & Sons), John Rothchild...
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