Tissue-pack marketer introduces high-tech interactive elements.

• Position: New Products

A tissue-pack marketing company has added a feature that allows consumers to interact with advertiser either through text messaging or by visiting a Web site. The company, AdPack USA, New York, says the interactive elements will help advertisers to better understand the success of a campaign.

Advertisers who give away tissue packs can include a "call-to-action" with the packs that instructs consumers to text a "qtag" number on their mobile telephone or go to a Web page to receive free products, services or discounts. "By partnering with qtags and creating specific Web pages for coupon inserts...