Are there tiny men inside these little advertising blimps?

• Position: New Products - Brief Article

If you've ever seen the Goodyear blimp hovering above a football stadium, you know how affective it is at gaining visibility and delivering a marketing message. Alas, the full-sized blimp is expensive. But now there is a less-costly alternative: The remote-control mini-blimp.

These small airships, which range in length from 30 to 50 feet, gently cruise along overhead carrying lightweight vinyl banners. They are designed to draw attention in high traffic areas.

"People are fascinated with 'things that fly,'" says Ron Schmidt, managing director of The Marketing Communications Group. "It is a natural...