La tienda de barrio no desaparece.
Las megaciudades, que parecen ser una tendencia inexorable para el futuro, le establecen retos enormes a la distribución comercial en la región.
A pesar del crecimiento de las grandes cadenas de supermercados y granes compañías de comercio minorista en América Latina, las tiendas de barrio no van a desaparecer pronto. Las tiendas como canal principal de distribución en la región representan uno de los desafíos logísticos más importantes en América latina para la próxima década.
Según Logyca, una firma de consultoría especializada en logística con sedee en Bogotá, Colombia, cada vez es más claro que el futuro de la distribución de productos en América latina estará dominado por la tendencia del gran crecimiento poblacional de las grandes ciudades.
Las investigaciones realizadas por Logyca en conjunto con el MIT de Estados Unidos demuestran que aunque el llamado canal moderno (supermercados y minoristas desarrollados) está creciendo en América Latina, el canal tradicional (tiendas de barrio) seguirá siendo clave en la distribución de productos en la región.
Según Logyca, mientras en los países desarrollados los productos se distribuyen en más del 70 por tiento a través del canal moderno, en América Latina d canal tradicional sigue representando 37 por ciento o más de la distribución. En Brasil, Argentina, Colombia y Perú el canal tradicional representa más del 50 por ciento de la distribución.
La tendencia de las megaciudades "representa un gran desato para la logística y cadenas de suministro porque en muchos lugares no es fácil hacer llegar los productos a las tiendas de barrio y en algunos casos la distribución se hace en motos y hasta bicicletas", dice Cristopher Mejía, consultor de Logyca.
Según Mejía, aunque las clases medias están creciendo y esto supone un impulso a los canales modernos de distribución, la base de la pirámide poblacional, compuesta por sectores de menores ingresos, crece aún más rápido y esto hace que el canal tradicional siga siendo fuerte en América Latina.
Según la tendencia de las megaciudades, la densidad poblacional de los...
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