The tide turns in European food advertising.

• Author: Ayres, Ed

A sea change has taken place in the way genetically modified foods are being presented to European consumers in major ad campaigns. Only a year or so ago, newspaper readers were being wooed by aggressive advertising from Monsanto and other producers of genetically modified seeds, extolling the great benefits these brave new crops (and their accompanying pesticides) would bring. A widespread public reaction against such manipulation, stemming from protests that the ecological and health effects of generically modified...