Three ABA conferences are 'must-go' events for marketers.

• Position: ABA Resources

Three ABA conferences of interest to marketers are scheduled during the months of March and April. The following is a brief description of each, highlighting some of the marketing-related subjects that wilt be covered.

ABA Small-Business Relationship Conference, March 24-27, San Francisco Marriott, San Francisco. The conference theme is "What Do Small Businesses Want?" The meeting will explore the thinking of small-business owners, who constitute one of the fastest-growing customer segments in the national economy. The discussion will show how financial institutions can build relationships with small-business customers by satisfying complex customer needs and how financial institutions can improve sales performance by understanding varied sales cycles.

ABA Contact Center Conference (formerly the ABA Call Center Conference), April 21-23, Renaissance Vinoy Resort and Golf Club, St. Petersburg, Fla. Among other things, the conference will cover maximizing contact center profit...