THOMPSON ASSOCIATES.

3131 South State Street, Suite 100 Ann Arbor, Michigan 48108

Contact: Al Beery

Phone: (734) 302-9429

Fax: (734) 222-5344

E-mail: abeery@ta-research.com

Web: www.thompsonassociates.com

Profile

Thompson Associates is a consulting firm providing real estate/site selection research, market deployment optimization and expansion studies, consumer research, and GIS/computer mapping applications.

Case study

Thompson Associates has recently worked with a major financial institution to develop its branch strategy. The primary objective of the assignment was to define the optimal build-out of branch units in each market, considering existing real estate as well as future opportunities.

A series of market studies were conducted to address current bank customer activity, household growth trends and demographic characteristics. Specifically, a detailed evaluation of current customer activity by product and customer segment revealed excessive coverage and branch trade area overlap in mature/no-growth regions and under-representation in...