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• Author: Linsley, Clyde
• Position: Advertising on ATM displays - Brief Article

Hey, gang, here's an idea! Those little computer displays at the ATM look a bit like television screens, right? So why not use them to run commercials?

If it's not quite an idea whose time has come, it's an idea whose time is coming pretty fast. MarketSignal Inc., a Canadian research firm, says most of the top 10 U.S. banks are looking into it already (except for, yes, Citibank, which has put its plans on hold until its new operating platform is up and running). By 2002, MarketSignal says, the top 10 will be carrying video advertising on 2,400 terminals; by 2003, it'll be 8,200...