This ball will pump up your game.

• Position: What's New? - Product/service evaluation

It's all about inflation these days, at least that's what the sporting goods industry and consumers have indicated. As such, Spalding is bringing its latest innovation--never flat technology--to the nation's soccer fields. Good thing, too, because in our household, every sport has its season-except soccer, which somehow comes around twice a year, as the local youth leagues split their campaign into a fall and spring schedule. The problem is, with three kids playing in three different divisions, we need three different-size soccer balls, and that was before a couple of them gave out and went permanently flat.

Imagine our relief when Spalding introduced its Never Flat Soccer Ball line, centered around similar technologies found in its Never Flat Basket balls. These are the first-ever soccer balls with proprietary pressure retention technologies that are guaranteed to stay inflated 10 times longer than traditional ones. There is no air seepage as a newly created membrane tightens the natural pores in the...