Think Like a Freak.

"Think Like a Freak" by Steven D. Levitt and Stephen J. Dubner

In this third installment of the "Freakonomics" books, authors Steven D. Levitt and Stephen J. Dubner keep to the formula they know best: short, punchy chapters with riveting stories to back up what might sound like completely insane ideas. And again, they've succeeded. Reading this book with a legal marketer's point of view was more than just a little fun because so many of the tenets of business development strategies are right there for the taking.

Important chapters for any legal marketer to note include: "How to Persuade People Who Don't...