The Canadian Journalism Foundation launches 'Doubt It?' campaign to fight misinformation
There's a well-known journalism motto: "If your mother says she loves you, check it out." In other words, don't ever assume anything.
Last September, the Canadian Journalism Foundation (CJF) launched their own motto, "Doubt it? Check it. Challenge it" in a campaign to get news consumers to engage with their inner skeptic in order to check questionable articles and sources.
Natalie Turvey, CJF president and executive director, said the tools and skills the campaign provides doesn't take more than 30 seconds to a minute to use.
"We want to first get (news consumers) to think like the editor in the newsroom," she said. "You don't need to be a journalist to fight fake news or disinformation."
The campaign also teaches consumers how to challenge the articles or platforms they doubt on social media. Users are encouraged to use the hashtag #doubtit to explain how they debunked the piece of misinformation.
The campaign builds on the organization's earlier project News Wise (which was in partnership with CIVIX and supported by a grant from Google), a program that provided school-aged Canadians with an understanding of the role of journalism in a healthy democracy and the tools to find and filter information online.
"There was a lot of value in the classroom lessons," Turvey said. "But we would needed a very different approach to appeal to Canadians online."
Before tackling what approach to take, CJF did two things: they conducted a six-week research project, which identified the most vulnerable...