Think brand loyalty.

Author:Ayoob, Massad
Position:Lethal force
 
FREE EXCERPT

Brand loyalty--we all have it, including your customers. When your customers walk in the door, automatically think of the firearm he needs to look at--and buy--today.

It's good for the customer, who already has skills he can transfer directly to the new, yet familiar firearm. It's good for you, because you sell another gun that does the...

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