These nuts deserve to go to the Super Bowl.

• Position: What's New? - Paramount Farms Wonderful Pistachios's Super Bowl advertisement - Brief article

Paramount Farms' Wonderful Pistachios is going to the Super Bowl for the second straight year, as it announced that Stephen Colbert, Emmy Award-winning host and executive producer of Comedy Central's "The Colbert Report," will star in two Super Bowl spots during next month's broadcast of the big game.

"Since I was a child, I've dreamed of working with America's premiere nut company," confesses Colbert. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

The Wonderful Pistachios brand (which also features Wonderful Almonds) appeals to health-conscious consumers, as its products are grown in the San Joaquin Valley, the agricultural heartland of California. Pistachios make for a natural, guilt-free snack. One of the...