There's Still Life on the Media Planet. Organizers See Problems and Solutions.

Position:MIP-TV Report
 
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Lots of real news, unsubstantiated rumors --and even an announcement--were swirling around the Palais during the most recent edition of MIP-TV, which ended on Thursday, April n, after a four-day market.

The first bit of news was about next year's MIPTV. It was revealed that exhibitors who were housed in tents outside the Palais this year will be brought inside the Palais for the 2020 event.

Then there was the rumor that the April event would be moving to Portugal, which is not only impossible, but has not even been contemplated by Reed MIDEM, MIP-TV's organizers.

Another (real) news item came courtesy of Turkish exhibitors, who were told by Reed MIDEM of a possible MIP Istanbul event in February that would have a MIP Cancun format (with pre-scheduled meetings).

More news was generated by the Romanian contingent, which was at MIP-TV promoting a new "hybrid" event to be held in Bucharest June 2020 --prior to NATPE Budapest--with Reed MIDEM pitching in with its MIP Academy program.

Other news concerned the appointment of Lucy Smith as deputy director of Reed MIDEM's Television Division, and Benedicte Touchard taking over MIP Cancun from Ted Baracos, who will now oversee MIP China.

The announcement concerned the fact that the April market will no longer be tied to its successful sister event, October's MIPCOM, which means that exhibitors will now be able to rent space separately.

In addition, this year Reed MIDEM finally decided to put the buyers center stage by teaming up the MIPDrama Buyers Summit with the newly created MIP Buyers Exchange.

The fourth edition of the MIPDrama Buyers Summit kicked off during the weekend on April 7. A total of 450 buyers and commissioning editors were invited to exclusive previews of 10 upcoming series.

The Buyers Exchange was a new service designed to further the sales process among buyers. This latest resource allowed exhibitors to arrange pre-scheduled, one-on-one meetings according to their acquisition strategies and market agenda. A similar tool was previously instituted for the markets in Central America, MIP Cancun, and Asia, MIP China.

Of relevance to the conference portion of the market was the Achievement in International Television award given to CBS Global Distribution's Armando Nunez. It was celebrated with a ceremony held on Monday evening at the Palais, followed by a cocktail reception at the Carlton Hotel. This was the second MIPTV award received by the 59-year-old Nunez, who, in 2013 received...

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