There's cold--and then there's NFL cold.

• Position: WHAT'S NEW?

We're all for free enterprise and the invisible hand of the marketplace but, when it comes to entrepreneurialship, the National Football League has taken things a bit far in its never-ending quest for the almighty buck. If the NFL Network-Cable System wars weren't enough, the league this season has gone night-game crazy. First, it was just Monday Night Football, then Thursdays and Sundays, followed by after-dark playoff games--in December and January in such warm-weather spots as New England, Pittsburgh, Chicago, and Green Bay! Adding frigid insult to frostbite injury this season was TV's new flexi-schedule, which allowed the boob-tube brainiacs to select, on practically a moment's notice, an attractive afternoon matchup between two playoff contenders and move the game from its traditional 1 p.m. kickoff into prime time.

What's a die-hard fan to do? Eating the tickets or giving them away has got to hurt, but then again, so do wind-chills of minus-5[degrees]. The football faithful, however, are a hearty--or should we say masochistic--bunch, so they simply bundle up and endure. That chore certainly is made easier by the Stadium Hat from...