There is no get Rich Quick.

• Position: Humor - Brief article

Institution: FirstBank, Denver

Asset size: $10 billion

These TV ads promote safe and secure savings--especially for retirement.

The first is a "history lesson" that looks at three past instances of financial speculation that ended in disaster. During the section on the Great Depression, a wealthy stock speculator explains that it is "so easy"--all you have to do is use other people's money. The final section on the 2008 recession shows a couple agreeing to buy an oversize mansion and then turning to the real estate agent and saying "Now sell it!" The couple explains that they are making money by "flipping," which is "so easy."

The second video shows a bell hop working in a hotel, carrying other people's luggage. After work, he changes clothes and appears on the stage of auditorium, where he works as a motivation speaker, teaching people "how to get rich.

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