The Washington Trust Co. Website.
| Position | Website/E-Commerce - Brief Article |
Institution: The Washington Trust Co., Westerly, R.I. Assets: $2 billion; 16 locations.
This website redesign involved placing the bank's lines of business more prominently on the home page. Information about each line is contained in the drop-down menus. Products pages include comparison charts and "smart tips" with cross-sales information. Other enhancements include a "search" navigation button, a library of articles, online applications and a scrolling menu of "current interest rates."
Sharon Walsh...
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