The Transformative CEO.

AuthorBlake, Brock

The Transformative CEO

By Jeffrey J. Fox and Robert Reiss

Book Review by Brock Blake. CEO of Lendio.com

The Transformative CEO is a fun and quick read for any CEO, executive or other business leader. The book offers detailed and engaging interviews that the authors obtained by speaking with over 250 of the world's top CEOs.

[ILLUSTRATION OMITTED]

The following four leadership principles really stood out to me:

  1. Have a higher purpose: The top CEOs focus on the higher purpose of why they are in business--and, believe me, the "higher purpose" isn't about making money. Once the higher purpose has been identified, they make sure every person in the company understands and embraces that higher purpose.

  2. Embrace challenges/obstacles: Top CEOs embrace every obstacle as an opportunity At Lendio.com, I have seen firsthand how overcoming challenges build company culture and helps organizations become strong. In fact, it's important to me that each employee is aware of the challenges we face as an organization. The more smart people we can get involved in problem solving, the better!

  3. Focus on the culture: Before focusing on the customer, top CEOs focus...

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