It's the time of year to flip (and flop).

• Position: Pocketflops flip flops - What's New? - Brief article

Flip flops, of course, have been with us for decades--no, not what politicians do when it comes time to take a stand on important issues--but with attire taking a sharp turn toward the casual in recent years, they are perhaps the nation's most ubiquitous type of footwear as soon as temperatures inch above 70[degrees]F (and, if the global warming alarmists are to be believed, that would be always). In answer to this trend come Pocketflops--from Floc Designs, Culver City, Calif., headed by creator Maria Pantazes--which are durable, comfortable flip flops that conveniently fold in half.

"I thought about making them after I realized that most females carry a spare pair of flip flops in their purse," she relates. "My decision was solidified after a trip to Las Vegas where I saw...